We’re practicing UX Research wrong

Why UXR today fails to influence organisations and actually make an impact

Melody Koh 🤔
Prototypr
Published in
9 min readDec 11, 2023

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Credit: Wilhelm

An interesting insight came to me lately while analysing the design layoffs in tech and non-tech environments: There has been a tug-of-war debate about the importance of UX research.

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Senior product designer ⭐ I write provocative things because I am a provocative person | Follow on LinkedIn: https://shorturl.at/fwyQ0