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UX for AI Design: Key Insights from PromptUX Hamburg 2024
I’m back from PromptUX Hamburg, and it’s clear this wasn’t just another tech conference. Between the practical insights and actionable strategies shared, these few days have been insightful about the intersection of AI and Design.
The conference spread across 2 of CinemaxX’s main theaters, with the two main auditoriums hosting keynotes. The cinema’s seating meant a perfect sight for everyone — a welcome change from straining to see slides in typical conference halls. During breaks, the lobby became a bustling networking space, with discussions forming around the concession areas normally reserved for popcorn and movie snacks.
Sofie Hvitved: Redefining Personalization
Sofie Hvitved’s session on AI-driven experiences cut through the usual personalization hype. Her presentation explored the implications of these changes and what they mean for content creators, consumers, and society at large. In an era of rapid technological advancement, the landscape of content creation and consumption is undergoing a seismic shift. As we move from traditional strategies to more explorative and creative approaches, we find ourselves at the intersection of relevance, trust, and hyper-personalization.
As AI technology advances, we’re likely to see a proliferation of average content, with some AI-generated content potentially competing with high-quality human-created content across various mediums, including newsletters, social media, commercials, TV, and radio.
From Many Channels to Hyper-Personalized Content
The content creation paradigm is shifting:
- Today: Create one piece of content, and distribute to many channels.
- Future: Create endless variations, and distribute personalized content.
This shift towards hyper-personalization raises questions about relevance and engagement in an age of “liquid content.” In the digital age, consumers are increasingly impatient and disloyal. The media industry must find new ways to…
