Understanding our value as UX designers

Image source: Joe Desidero, Flickr

For many designers starting out in their careers, we enter the workplace excited to practice the processes and tools we’ve learned in school (or have learned on our own). I felt that way when I joined Autodesk — excited to share my knowledge with colleagues who were curious about my HCI education.

I could talk at lengths about the user-centered design process, the pros and cons of each research method, and design principles that help users interact with a product. Having this knowledge enables us to work in design, but the true value that we offer is a way of thinking — of understanding the product vision, and of building features that solve real user problems.

The true value that we offer is a way of thinking — of understanding the product vision, and of building features that solve real user problems.

Designers, at the very least, are responsible for creative output. The differentiating factor lies in the decisions that we make — based on insights and strategy — which come together to create a meaningful and thoughtful user experience.


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