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UberEATS: UX Case Study
To Improve User Search Experience & Highlight An Unused Feature
OBJECTIVE
To explore the human-centered design process through evaluating the usability of apps.
I chose to do a case study on UberEATS because it is a great food delivery service mobile app that is really popular in the on-demand industry. I am not affiliated with UberEATS. I am just looking for ways to challenge myself as a designer.
Through this case study I discovered that:
1. The process to select food on UberEATS goes against most peoples’ natural food selection process.
2. All users were completely unaware of UberEATS’ “schedule in advance” feature. In order to order food in advance from a closed restaurant, a user would need to set the delivery time then search for food. Because this process isn’t what users naturally wanted to do, the pathway to this feature is currently hidden.
OUTCOME
As a solution, I did the following:
1. Redesigned the home page to provide a better searching experience for users.
2. Created a clear pathway to the “schedule in advance” feature that is currently hidden.