The Reader — Illustration process for an E-book app
I was recently commissioned to create an illustration set for an ebook app — The reader. I was responsible for creating onboarding illustrations, landing page banner, and cover pages for social channels.
The Reader is a community of book-lovers who believe that reading can be a force for change. You can find exciting new works of literature and connect with other readers from all around the world.
The Reader is a book-lovers community and book store online. The target audience is the readers between the ages of 15–35, who read for fun, relax, and knowledge.
I worked closely with Athiwat— Founder of The Reader, to better understand goals, mission, targeted users and set a style direction for illustrations. We wanted illustrations to feel friendly and have a modern distinct style.
Creating mood boards and sketches
I collected 2 different mood boards (Generic and Quirky) to show possible directions and define the pros and cons. Then created some rough sketches for the main illustration.
After trying out both the direction, we chose to explore a quirky style with the hand-drawn look as it was matching the goals better.
Exploring the right style
I did experiment with a few style options to see how it fits in the app and complement the content. We did chose to play with a yellow color derived from the brand color palette to play with illustrations.
To find the right balance between content and the illustrations, we did chose to go with option 2 as it was complementing the text and not too overpowering.
Post that, I started working on the rest of the onboarding illustrations towards style 2. Below are the final set of onboarding illustrations in that direction.
The same style has been extended to landing page banner and cover page for social tiles.
That’s it for now. Thank you so much for spending some time here. I’ll be writing more about my process soon.
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Do you have a project in mind? Want to collaborate? Shoot me an email at aathis18@gmail.com
Here is the testimonial in client words
“Karthik Srinivas is a true visual designer & Illustrator professional, He provided high quality work and was kind and communicative through the process.
He went above and beyond to make sure I was satisfied and brings delightful job to me on time.”
— Athiwat Hirunworawongkun, Founder of The Reader
