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The #1 question to ask on a UX project
Have you ever been briefed on a project, only for it to change half way through?
Have you delivered what a client or team said they wanted only to be met with a new or different question or problem?
Have you ever been weeks deep in research only to discover that the team is solving the wrong problem for the wrong users?
It’s probably because you didn’t get a really good answer to the most important question on a UX project.
Why this is happening
It’s easy to get excited when you get briefed on a shiny new project. You want to leap in and start designing solutions, right?
Wrong.
In fact one of the most important thing I get to teach young UXers is the ability to pause the certainty and the assumptions (#NeverAssume) and ask more questions.
And thanks to a clever UX chap I met a few years ago, I discovered the killer question that will stop everyone — you, the design team, the client, the stakeholders everyone — in their tracks.
