Screenshots are so Last Year: How to Write a Case Study That Wins You Clients

Lauren Holliday
Prototypr
Published in
6 min readJan 25, 2017

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Fifty-six percent of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool — however, only seven percent of job seekers actually have a personal website.

Of this minority, very few actually present case studies that include more than a boring screenshot of their most recent…

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