Remember Google +? What it was and why it failed

Google+ Logo

Google + was a…wait let me google that. Oh right,

“Google+ was a social network owned and operated by Google. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger and YouTube”

I wanted to like Google+ so much, in fact, everyone wanted to like it. With Gmail being the primary email service for over a billion users as of 2016 , you’d think that having a social networking service integrated with your Gmail would be a no brainer success. However, that’s hardly the case as proven by the ghost town of a platform. Technically, it should’ve worked. 1) The name itself is direct, clear, easy to remember and already had the word “Google” in it. In fact, it’s rather a smart name. 2) The user base has already been established. Users are already familiar with the name and were already using their email service. Obviously those two factors couldn’t save Google +.

According to Forbes and Business Insider, there were several factors that “killed” the product. Let’s focus on 2 factors. (The term “killed” is used here to discuss the failure of its objective which was…