Make me think!

the design of complexity

Ralph Ammer
Prototypr

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Until recently everyday objects were shaped by their technology. The design of a telephone was basically a hull around a machine. The task of the designers was to make technology look pretty.

It was up to the engineers to define the interfaces of those objects. Their main concern was the function of the machine, not its ease of use. We — the “users” — had to figure out how they worked.

With every technological innovation our everyday objects became richer and increasingly complex. Designers and engineers simply burdened the users with this increase in complexity. I am still having nightmares trying to get a train ticket from the old BART vending machines in San Francisco.

From complicated to simple

Fortunately, UX (User eXperience) designers have found ways to design beautiful interfaces that are easy to use. Their process can resemble a philosophical enquiry, where they constantly ask questions such as: What is this really about? How do we perceive this? What is our mental model?

Today, as a result of their efforts, we interact with wonderfully designed interfaces. Designers have been taming complexity for us. They make extremely sophisticated technology appear simple and easy to use.

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