Fewer Clicks, don’t always mean better User Experience
Recently, there has been a boom in the design industry with people pitching in solutions that would allow people to save a lot of clicks, decrease a lot of scroll issues and so on. At first, it seems like the perfect solution to most of the problems, but in reality, it is far from being the best possible solution to a real world problem, may it be revolving around faster conversion, shopping, etc.
The decision of saving a click and putting everything in front can very well create a lot of ruckus on the interface itself, making it harder for the user to actually look for the intuitive solution that they actually expect from the system.
Let’s take the example of Udemy, it is surely the place I love to visit and buy courses that I want to go through and need assistance on. Previously, there was a system of one-tap payment, that allowed you to buy a course instantly without much of a trouble of going through a longer procedure to do the same. It felt good at first, but then a sale came in and I wanted to buy multiple courses quickly, the less-click(s) system made me pay for each and every course again and again, which in turn increased the number of steps for buying 6 courses.
Instead, a traditional approach of having a cart not only allows you in making the purchase in a bunch, which would bind all the generalised steps, like checkout process, together. This would in turn actually end up improving the process and imparting more speed to the entire process of buying courses.
They recently switched to the cart based system and you know what, it seems wonderful, also because of the fact that I can add items to the cart and wait for a sale to come up to cash out on that and buy the courses, thus, also adding a functionality of stand-by checkout list as well.
Udemy, did try to find a solution that would allow the user to click less and buy more, but it backfired during sales. In turn my bank also deemed the transactions as improper and banned the site from carrying out any transaction on my card for 2–3 days.
Saving or Increasing the number of clicks, depend more on the context of solution being provided to the problems being faced by the user. When you have a long list of items that contain a lot actions, it is better to contextually hide the actions behind a click. This would not only, keep the interface clean and without distractions, it’ll also cause less confusion to the user.
Nobody likes seeing a lot of options on screen and not knowing what belongs to what. Just consider your right click menu being present on-screen all the time for all the items that you see.
Similarly, it is always okay to hide information/actions that are more contextual when the need arises. There are no hard and fast rules to showcase everything on the interface, thus, you don’t need to be bound by that as well.
Remove the clutter, to make it better.
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