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Google’s New AI Tools Are Great For Designers

Punit Chawla
Prototypr
Published in
4 min readMay 12, 2023

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Google AI

Yesterday at Google I/O (their yearly developer conference) they introduced an advance A.I. model along with a set of cool tools and creative software. These A.I. models go by the name of PaLM and Gemini, which sound both cute and futuristic at the same time.

Apart from the tech focused updates, they also showcased some creative tools that will make a designer’s life super easy and boost our creativity. Let’s take a look at them, shall we.

Google Imagen Homepage

Google’s Project ‘Imagen’

Google has been studying images for so long, that its AI is now capable of using a large language model to generate high quality images from just a simple prompt. “Imagine”, instead of searching for random images on Google, you ask it to create a custom image for you, which will be unique to your requirements and style. Whether you want something photorealistic or something cartoony, Google is striving to be your first choice.

On stage last night, Google promised that they are focused on responsible and trustworthy A.I. that will focus on certain rules and conditions.

Imagen will also upscale these images to a larger resolution in case you’re looking to share these on larger screens.

Some great examples of AI image generation using project Imagen
Examples of images generated by project Imagen

You might wonder if just like other A.I. platforms, Google’s Imagen will “steal” artwork and images to make their own. Let’s not forget, there was a multi-million dollar lawsuit against A.I. platforms that do just that.

On stage last night, Google promised that they are focused on responsible and trustworthy A.I. that will focus on certain rules and conditions. This leads me to believe that their A.I models will stay away from anything harmful or copyright issues.

Video made with Imagen

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Published in Prototypr

Prototyping, UX Design, Front-end Development and Beyond 👾 | ✍️ Write for us https://bit.ly/apply-prototypr

Written by Punit Chawla

UX / UI Designer, Content Creator, & Entrepreneur at Designwings UX/UI School. For Sponsorships/collaborations: punitwebdeveloper@gmail.com

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