From Purpose to Planning. It is not Rocket Science

Purpose, mission, principles, vision, strategy, plan. The world is full of fuzzy words, overused to the extent of losing their original meaning. However, regardless of how they are used today, my approach is not to dismiss these words but to rescue them by respecting their meaning, using them intentionally, and -maybe- writing about them.
Why? I believe there is value in words and what they represent…