Design That Empowers

Finding the middle ground between two extremes

Imagine if you were a parent of a teenager. Would you let your child with little driving experience navigate a busy freeway during rush hour?

Probably not. Just as they lack experience using their turn signal, your kiddo definitely can’t remember to use a signal and do a shoulder check as twelve cars speed past them honking like maniacs.

Now, consider the relationship between designers and the people they create for. That person needs or wants to get a certain…