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Defining brand design principles, a how to guide
This was the process I developed to help guide our teams to create a solid set of design principles.
(Non Medium members can read this article for free here)
The purpose
The need to define our design principles came about as there were various teams doing different brand work. We needed a set of guidelines, something we all could adhere to when approaching our design work.
The intended outcome
The goal in creating a set of principles was to walk away with a set of guidelines for doing brand work. This would help ensure alignment between the work produced by the various teams and their respective disciplines.
What determines good design can be subjective, this would give us something solid to defend our work against.
The Kick-off
The Design Principles process was started by calling for us to workshop a set of guiding principles to adhere to. It outlined the purpose and intended outcome mentioned at the start of this article along with some homework.
Here’s an extract from the email that went out:
“…In preparation for the design principles workshop on Thursday, I have a little homework for you.
In your mind — write down the design principles you think we should adhere to and bring them with you.
Try keep this to only a few, perhaps 5 as a limit.
Check out these sites if you need some inspiration:
This will be an interactive session, so bring your ideas and opinions…”
