Old and the new — Pringle Crispy Stacks on a store shelf

Behind Branding: Is that Pringles?

Dhananjay Garg
Published in
5 min readFeb 16, 2021

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The story behind and around Pringles brand refresh

This weekend, I walked past the chips and snacks aisle and noticed a different branding to my favorite “Crisps” brand. Is that Pringles, I asked myself? Or a knock-off product? But after reading through the packaging, I was pleasantly surprised and came to understand it was, in fact, the real Pringles. I took a minute to line-up all the flavors…

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Product Designer who narrates stories. Love designing products that are accessible & usable. Connect on https://www.linkedin.com/in/djgarg/