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App Badges & Streak: How NOT to be dreadful at designing them
App badges need not be a hit or a miss
App badges and streak are not new innovative design solutions the world hasn’t seen before. They are so old and over-used at times that the concept has become stale. The execution is somewhat debatable and always looks like it was done by a bunch of growth team members who couldn’t convince the stakeholders to make it a full-fledged feature. I will be discussing the execution of badges and streaks in ginormous products like Grammarly, Blinkist, Headspace, and Agoda.
The Case of Grammarly
Grammarly is a superb product that a lot of people I know rely on for basic grammar checks and treat it like a second set of eyes checking their content for small missable issues. To keep people motivated and create a recurring usage cycle, Grammarly implemented a usage streak that allows them to send weekly emails to their user base regarding their usage pattern. I have written in detail about streak within Grammarly here 👇.
