A/B testing 101

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a web page or app against each other to determine which one performs better.

One way to optimize your website’s funnel is A/B testing. A/B testing (also sometimes referred to as split testing) is the practice of showing 2 variants of the same web page to different segments of visitors at the same time and comparing which variant drives more conversions. Typically, the one that gives higher conversions is the winning variant, applying which can help you optimize your site for better results.

A B2B business may be loaded with unqualified leads, an eCommerce store may be struggling with a high cart abandonment rate, while a media and publishing house may be dealing with low viewer engagement. These core conversion metrics are affected by some common problems like leaks in the conversion funnel, drop-offs on the payment page, etc.

Let’s see why you should do A/B testing to deal with all these problems:

Here are some tips for A/B testing successfully

Compare 2 solutions

You deliver both the solutions equally to the target audience and see which performs better.

A/b Testing is a Quantitative Research

Which means that more the users, better the results.

Create a hypothesis

Set a definitive goal that you need to achieve out of the A/B test.

Target it right

Find out who your target audience are and have a target of what you want to improve.

Example : More conversions

One thing at a time

Each test needs to have just one variable for optimum results.

Example : Red button vs Green Button.

Patience is the key

To see the best results, at least give it a week’s time.

You might get vague results testing it out just for a day and drawing conclusions.

Tools out there

You can run an A/B test using tools out there in the market. The few great tools are shown in the image.

I hope this helped you

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