Stephan KocheninPrototyprCrafting Personas and Prototypes for B2B Service DesignThis article presents a framework for crafting Company Personas and People Personas and putting them together in a Persona Network.10 min read·Jul 25, 2017--2--2
Stephan KocheninPrototyprUnderstanding User-Types in B2B Service DesignThis article explores different user-types in B2B Service Design. It provides an overview of their interrelations, jobs and timeframes.8 min read·Jul 5, 2017----