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UX projects often go wrong because someone was not aware of, or did not plan to mitigate certain risks. I have inherited many such projects over the years, so here are my top reasons why the wheels come off.
Why are some projects screwed up, and some not?
Often the most well-run UX projects are that way precisely because the clients or stakeholders have worked previously on a project that went very wrong and there were Consequences.
But this time, they are willing this time to invest in Doing Things Properly in order to mitigate risk and avoid pain.
In short, they’ve been hit by the bus before, so they now