7 Principal Psychological Phenomena in UX Design

Don’t be evil and abuse them to manipulate your end users

Why doesn’t a good UI always work as it’s supposed to? Maybe because it has a bad UX ¯\_(ツ)_/¯

Before we begin

When I first saw this meme I found it mildly amusing, then I had a little thought experiment — why would the cats behave like that and what could the owner do to solve this hilarious mess? It does have a simple and clean UI, everyone…